What is Programmatic DOOH?
You may have heard of programmatic DOOH (pDOOH), or you might not have. It’s one of the quickest growing channels in digital marketing and has become ubiquitous the world over. Could it help your business increase awareness and profits? Before we delve in, it may help to read our article on programmatic marketing first, […]
What is Programmatic Marketing?
The day has come…brace yourself, we’re about to chat all things programmatic. Much like the high school days of trigonometry, there appears to be a sadistic undertone to the difficulty in describing programmatic marketing. Here at Unify, we love a challenge, so let’s give it a crack. What type of advertising is programmatic? […]