‘X’ vs. ‘Instagram Threads’ – What are the differences?

X and threads logos

X (formerly twitter) and Instagram Threads (Threads) are two of the most popular text-based platforms on the internet, but have notable differences from each other. While they both deal in words, their features, styles of engagement, target audiences and themes of conversation are distinct. Read on to learn about how they differ and which is […]

The Art of Copywriting

The Art of Copywriting

Sharp, refined copy sets the tone for a business. Wherever it’s positioned – website, social media, eDM – copy associated with your brand reflects your brand. Language is emotive; two similar words can evoke polarising responses from a reader. How do you utilise copywriting to not only help solidify your company’s identity, but to also […]