X and threads logos
digital marketing

‘X’ vs. ‘Instagram Threads’ – What are the differences?

X (formerly twitter) and Instagram Threads (Threads) are two of the most popular text-based platforms on the internet, but have notable differences from each other. While they both deal in words, their features, styles of engagement, target audiences and themes of conversation are distinct. Read on to learn about how

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Computer monitor showing an array of different netflix programs
digital marketing

The Power of BVOD Advertising

Including BVOD advertisements along with TV ads is an effective strategy for reaching your target audience. With the growth of streaming in a changing TV landscape, adapting your approach is integral for success. BVOD ads allow for a targeted approach that complements the wide net cast by TV ads. This

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digital marketing

Instagram Algorithm Explained: How is Your Content Prioritised?

In today’s digitally-driven world, social media platforms have become a vital tool for businesses to connect with their target audience. Among these platforms, Instagram has emerged as a channel for sharing captivating visuals, engaging stories, and building brand identity. As a digital agency, it is crucial to understand the mechanics

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many people in a dark room using computers
digital marketing

The Problem With Performance Max

Performance Max is a powerful new tool that uses machine learning and audience signals to run your Google Ads campaigns across the entire Google Cross Network. However, it has shown itself to have certain vulnerabilities, severely limiting its practicality. It is particularly susceptible to spam leads and fraudulent traffic from

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Programmatic DOOH
Programmatic

What is Programmatic DOOH?

You may have heard of programmatic DOOH (pDOOH), or you might not have. It’s one of the quickest growing channels in digital marketing and has become ubiquitous the world over. Could it help your business increase awareness and profits?   Before we delve in, it may help to read our

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Facebook vs web traffic lead forms
E-commerce

Get More From Your Lead Forms – Facebook vs Web Traffic

Great marketing is capturing the right audience at the right time. Within digital marketing, much of this comes from lead generation forms. A lead generation form is a bunch of gleaming white boxes that individuals can fill their details into, sending those details to your company. What would compel someone

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Black Friday is Australia's Biggest Day of Sales
digital marketing

Black Friday: Why Your Business Can’t Afford to Miss It

Black Friday has continued to grow in significance in Australia, jetting across from its origins in America to become the biggest day of retail sales in the country. We have concrete proof that Australians have not only adopted America’s post-Thanksgiving bargain hunt but that it’s become an expectation from consumers

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