Facebook vs web traffic lead forms
E-commerce

Get More From Your Lead Forms – Facebook vs Web Traffic

Great marketing is capturing the right audience at the right time. Within digital marketing, much of this comes from lead generation forms. A lead generation form is a bunch of gleaming white boxes that individuals can fill their details into, sending those details to your company. What would compel someone

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Black Friday is Australia's Biggest Day of Sales
digital marketing

Black Friday: Why Your Business Can’t Afford to Miss It

Black Friday has continued to grow in significance in Australia, jetting across from its origins in America to become the biggest day of retail sales in the country. We have concrete proof that Australians have not only adopted America’s post-Thanksgiving bargain hunt but that it’s become an expectation from consumers

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Programmatic Marketing
Programmatic

What is Programmatic Marketing?

The day has come…brace yourself, we’re about to chat all things programmatic. Much like the high school days of trigonometry, there appears to be a sadistic undertone to the difficulty in describing programmatic marketing. Here at Unify, we love a challenge, so let’s give it a crack.     What

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Using computer for ecommerce
E-commerce

E-commerce: The Pillar of Modern Retail

What is e-commerce?   Well, it’s pretty basic – any buying or selling of goods and services over the internet falls under the umbrella of e-commerce. For most businesses, e-commerce has given them a viable and efficient way of selling their products and services, it’s even been vital in developing

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The Art of Copywriting
Content Marketing

The Art of Copywriting

Sharp, refined copy sets the tone for a business. Wherever it’s positioned – website, social media, eDM – copy associated with your brand reflects your brand. Language is emotive; two similar words can evoke polarising responses from a reader. How do you utilise copywriting to not only help solidify your

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Social Media Marketing
digital marketing

Social Media: The Cornerstone of Modern Marketing

I’m about to tell you some old, but still timely, news in the marketing world – social media is EVERYTHING. In our parents’ and grandparents’ time, it was a big deal to advertise in the first few pages of the newspaper – you’d made it as a business to be

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