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Case Studies

Simply put….’Actions speak louder than words’  

Our goal is to drive meaningful outcomes which isn’t always easy, but we guarantee you we’ll always live and breathe the numbers to ensure we are maximising the output for each and every campaign we manage. Take a look at some of the recent work we’ve delivered for our clients this year.  

ECommerce

Broome Cruises

Broome Cruises launched their half-day Sunset, Seafood & Pearling Cruise, where local and interstate travellers can indulge in an all-inclusive epicurean cruise experience, hosted in the uniquely stunning Kimberley region.

The Challenge:

  • This was an inaugural cruise for the company, rolled out under new branding and launching for the first time in Broome. There was no additional marketing support to raise brand awareness for the cruise.
  • A challenge we faced was to introduce a fresh tourism product during a pandemic with unpredictable lockdown restrictions, both locally and interstate.

The Approach:

  • We introduced a Facebook Ad campaign, implementing conversion tracking to follow and optimise ROAS (Return on Advertising Spend). The cruise is a high-involvement product aimed at wealthy vacationers. We utilised this knowledge to produce a creative and targeted strategy—maximising the client’s ROAS. We leveraged our experience and expertise to drive immediate results.
  • A Google Search campaign was also implemented to capture interest from people actively looking to holiday in Broome, in an attempt to drive conversions. Google Search allowed us the ‘safety’ of advertising during a time when travelling was difficult and the local tourism industry wasn’t receiving its regular clientele of international travellers.

12.46

9.58

71%

13.21

28.82

Facebook ROAS

62.73%

Google Shopping impression share

(#2 advertiser in Australia and climbing)

14.85

Google ROAS
(prospecting only)

5.6%

Revenue increase

Facebook ROAS

Google ROAS

Percentage of total sales generated by Unify

Lead-generation

Plico Energy

Despite partnering in the depths of winter, Unify and Plico Energy have seen increased lead-generation and cuts to CPAs.

The Challenge:

  • Plico Energy tasked us with boosting the quantity of their lead-generation.
  • Following an increase in quantity, we sought to improve the quality of the leads.

The Approach:

  • We audited the client’s account to identify how we could achieve an increase in lead-generation.
  • Working with the Plico sales team, we improved their quality of leads, tapering our campaign to their feedback.
  • We implemented a search and social campaign through Google and Facebook advertising.
  • Adopting a ‘test and learn’ approach, we were able to continuously streamline and improve the campaigns. Cutting down CPAs.
  • Utilising data, we were able to target a more specific and engaged audience, leading to higher conversion rates.

$260

$110

13.21

28.82

Facebook ROAS

62.73%

Google Shopping impression share

(#2 advertiser in Australia and climbing)

14.85

Google ROAS
(prospecting only)

5.6%

Revenue increase

CPA before

CPA after

Performance marketing

The QUEST Initiative

Our aim was to drive leads for The QUEST Initiative. Specifically, to accumulate respondents for participation in a clinical study investigating the impact of medicinal cannabis on patients suffering from a chronic condition.

The Challenge:

  • Our challenge was to recruit participants for the study, utilising Facebook as our advertising platform, while still following Facebook’s strict advertising policies that prohibit the promotion of illegal, prescription and recreational drugs. We also needed to create short, meaningful advertisements that were able to convey complex topics such as particular medical conditions.
  • Additionally, we ran paid Google Search campaigns that complied with the platform’s policies on advertisements involving drugs. Our campaigns targeted those who were searching for cannabis products for medicinal use rather than recreational use.
  • QUEST‘s goal was 5000 patient enquiries. 

The Approach:

  • We created advertisements that intentionally omitted the word ‘cannabis’. This was to comply with Facebook’s strict advertising policies.
  • Our Facebook campaign was optimised to track conversion without the use of a Facebook conversion pixel. This meant that we needed to optimise our campaigns manually—analyzing our Facebook and Google analytics data and adjusting our campaigns in response to our findings.

6000

9.30%

10.49%

$29.18

13.21

28.82

Facebook ROAS

62.73%

Google Shopping impression share

(#2 advertiser in Australia and climbing)

14.85

Google ROAS
(prospecting only)

5.6%

Revenue increase

Patient enquires

Google CTR

Google CVR

Google CPA

Programmatic

Parrtjima

Parrtjima needed to build awareness and engagement for the ‘Festival in Light’ – a ten day event held in Alice Springs.

The Challenge:

  • Due to the impact of COVID-19, there were travel restrictions around the country, as well as a general reluctance to travel.
  • We needed to implement advertising that was adaptable and targeted, ensuring expenses were being utilised to an optimal level.

The Approach:

  • We employed digital out-of-home marketing so we could be as adaptable as possible, updating our strategies to parallel the data.
  • Unify, working with The Trade Desk,  was the first company in Australia to implement advanced mobile tracking. This technology enabled us to track a person who saw our digital billboards right through to their attendance at the event.

23 200

15 300

13.21

28.82

Facebook ROAS

62.73%

Google Shopping impression share

(#2 advertiser in Australia and climbing)

14.85

Google ROAS
(prospecting only)

5.6%

Revenue increase

Total attendance over event

Unique visitors

Lead Generation

Boardwalk

When Unify began working on the Boardwalk brand, we were tasked with improving the CPL, while maintaining lead volume and quality. We introduced a new strategy to prospect new audiences to the brand, enabling them to scale their lead generation activity through the Facebook suite of products. We achieved this by coupling new audience strategies with refreshed creative and more compelling messaging, which enabled us to drive meaningful outcomes for the client. When the client moved to us we immediately increased their leads by over 100% for the same investment in paid search (compared to previous supplier).

The Ambition: Decrease CPL, increase lead volume while still maintaining lead quality

The Challenge:

  • There would be no above the line Awareness activity to support the lower funnel lead generation campaign.
  • The building space is competitive, with CPL and lead volume being impacted by seasonality.
  • We were also tasked with launching the brand into the NSW market, where there was no baseline level of Awareness with which to build upon.

The Approach:

  • Using Placement Optimisation enabled us to leverage the full Facebook suite of products allowing our audience to convert where they wanted.
  • Through A/B testing we were able to distill down the best performing creative and audiences, thereby constantly improving the strategy.
  • Developed a tactical strategy for peak seasonal periods where lower funnel activity was supported by an Awareness campaign. We then built lookalikes off the video viewers to then retarget our Lead Generation activity to.

$21.30

120%

$0.07

$20

Reduction in CPL

120%

Increase in lead volume

$0.07

Cost Per Reach

Reduction in CPL

Increase in lead volume

Cost Per Reach

Performance Marketing

Perth Scorchers

The Ambition:

Phase 1: Drive Membership Acquisition and Renewals for the Perth Scorchers

The Challenge:

  • Due to the nature of the sport with rapidly changing fixtures, digital became the selected channel to be able to respond agilely to any situation.
  • The current Scorchers membership base was identified to have a high percentage of families, where engagement was key for their continued renewal of the membership.
  • Activity could not clash with Cricket Australia Marketing

The Approach:

  • Search and Programmatic campaigns selected for their strong targeting capabilities on intent and audience.
  • Campaigns were targeted specifically to Perth Scorcher’s audience without intruding on Cricket Australia national campaigns.
  • Campaigns, were set up to quickly react and update messaging on the fly to accommodate game scheduling and changes
  • Real time measurement of membership purchases to optimise towards best performing audiences

#1

$1.02

$0.01

#1

Membership sales across any Australian Clubs

$1.02

eCPA per Membership sale

$0.01

Cost per reach

Membership sales across any Australian BBL Team

eCPA per Membership sale

Cost per reach

APP DOWNLOAD CASE STUDY

Spudshed

The Ambition: 50,000 downloads in the first 4 weeks of the campaign

The KPI: 30,000 downloads in the first 4 weeks of the campaign

The Challenge:

  • Spudshed had an engaged audience of website traffic, directly linked to the specials messaging, indicating this was a key vehicle for the brand to engage shoppers.
  • The website traffic skewed towards a younger demographic indicating this to be a growth segment for the brand.
  • The App represented an opportunity to engage a younger, more digitally savvy shopper with a new type of specials activity.
  • With strong Above the Line support, digital channels had the sole responsibility of driving downloads.

The Approach:

  • Digital channels were selected based on their efficiency and efficacy at driving app downloads.
  • We adopted an industry leading mobile attribution platform to ensure we accurately measured and optimised to drive the best possible outcome for the client, exceeding expectations considerably.
  • Setting up attribution across all digital channels, we were able to accurately measure app installs, registrations and other key events.
  • We were able to measure and move, optimizing spends and audiences between the channels throughout the campaign duration.

118,000

106,233

126,416

52,102

118,000

Total downloads*

Overdelivered on download target by 293%

106,233

Total sign-ups*

126,416

Total in-store transactions where App is used*

52,102

Total unique people who have used the App in-store*

Total downloads*

Overdelivered on download target by 293%

Total sign ups*

Total in-store transactions where App is used*

Total unique people who have used the App in-store*

*October only

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